Traktion Talks: Healthcare Marketing

How Marketing Automation Can Improve Both The Bottom Line, And Clinical Care

February 06, 2024 Traktion Partners, LLC
Traktion Talks: Healthcare Marketing
How Marketing Automation Can Improve Both The Bottom Line, And Clinical Care
Show Notes

In this episode we sit down with Grace Griffin, Marketing Director for Orthodontic Partners, a leading orthodontic service organization based in the Midwest. During our conversation we discuss her company's recent investments in marketing automation and patient process improvements, what challenges they set out to solve, and how those efforts have not only had an impact on the bottom line, but have also freed up clinicians at the practice level to focus on what they do best.

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