Traktion Talks: Healthcare Marketing

Serving The Chief Family Medical Officer: How The Cleveland Clinic Engages Patients Through Digital

March 11, 2021 Traktion Partners, LLC
Traktion Talks: Healthcare Marketing
Serving The Chief Family Medical Officer: How The Cleveland Clinic Engages Patients Through Digital
Show Notes

Against the backdrop of a global health pandemic, the Cleveland Clinic is celebrating 100 years of providing unparalleled care to a patient community that is both global and hyperlocal. In this episode we talk with Scott Mowery, the Clinic's Senior Director of Advertising. With responsibilities for search engine marketing and analytics, Scott discusses their approach to paid media programs, how marketing integrates with patient intake, the role of media research and data, and where he sees the healthcare experience of the future evolving.

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