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Traktion Talks: Healthcare & Technology
Traktion Talks is a series of conversations that puts the spotlight on thought leaders and entrepreneurs across the spectrum of healthcare and technology, digging into innovative new solutions and companies that are not only improving efficiencies and the bottom line for healthcare-focused organizations, but enhancing the lives of those they may provide or influence care for.
Traktion Talks: Healthcare & Technology
How Marketing Automation Can Improve Both The Bottom Line, And Clinical Care
In this episode we sit down with Grace Griffin, Marketing Director for Orthodontic Partners, a leading orthodontic service organization based in the Midwest. During our conversation we discuss her company's recent investments in marketing automation and patient process improvements, what challenges they set out to solve, and how those efforts have not only had an impact on the bottom line, but have also freed up clinicians at the practice level to focus on what they do best.
Traktion Talks, brought to you by Traktion Partners, LLC