Traktion Talks: Healthcare & Technology
Traktion Talks is a series of conversations that puts the spotlight on thought leaders and entrepreneurs across the spectrum of healthcare and technology. Each episode digs into innovative new companies and solutions that are not only improving efficiencies and the bottom line for healthcare-focused organizations, but enhancing the lives of those they may provide or influence care for.
Episodes
11 episodes
The Power Of PACE, And Aging In Place
It has been reported that 77% of U.S. adults would prefer to age in place in their own homes. Simultaneously, healthcare options in more rural parts of the country have become increasingly scarce. Put those two together, and helping seni...
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Season 2
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Episode 6
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40:03
Hatching A Startup Revolution: Part II
In the first part of our series on The Hatchery, Emory's Center for Innovation, we spoke to inter...
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Season 2
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Episode 5
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29:10
Hatching A Startup Revolution: Part I
An increasing number of college students are choosing to pursue entrepreneurial efforts coming right out of school, eschewing the relative safety net of a steady job and income. In parallel with that development, research suggests that m...
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Season 2
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Episode 4
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27:43
Innovation In Orthodontics: How OrthoNu Is Creating A New Standard Of Patient Care
In this episode we sit down with Dr. Sima Epstein, Founder and CEO of OrthoNu, an innovative healthcare company that's looking to become part of the new standard of care for orthodontics patients and the pra...
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Season 2
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Episode 3
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25:28
How Marketing Automation Can Improve Both The Bottom Line, And Clinical Care
In this episode we sit down with Grace Griffin, Marketing Director for Orthodontic Partners, a leading orthodontic service organization based in the Midwest. During our conversation we discuss her company's recent investments in marketing autom...
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Season 2
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Episode 2
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23:20
The Impact of Artificial Intelligence on Website Development and Brand IP
Obviously 2023 was a big year for AI in many aspects of life, both professional as well as personal. In the first episode of a new season of Traktion Talks, we chat with Wayne Pelletier, Founder/CEO of Resonant Pixel, for his thoughts around ho...
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Season 2
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Episode 1
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29:22
Recruitment Marketing In A Post-Pandemic World: Authentically Acquiring Great Healthcare Talent
While COVID19 impacted healthcare recruiting like it did virtually every other industry, it also created opportunities to improve an experience that can often be cumbersome. In this episode we hear from Steffanie Chaviano, Director of Talent Ac...
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Season 1
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Episode 5
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31:56
Serving The Chief Family Medical Officer: How The Cleveland Clinic Engages Patients Through Digital
Against the backdrop of a global health pandemic, the Cleveland Clinic is celebrating 100 years of providing unparalleled care to a patient community that is both global and hyperlocal. In this episode we talk with Scott Mowery, the Clinic's Se...
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Season 1
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Episode 4
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35:38
Healthcare as a Team Sport: How a Collective Approach to Patient Data and Security Can Improve Healthcare UX
Suprit Patel of Ionic Security joins us for a conversation around patient data and security, how COVID19 is accelerating innovation, what medical systems can do to better connect with their communities, and healthcare consumerism. He also share...
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Season 1
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Episode 3
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25:49
Meeting The Public Where They Are: Navigating Digital Transformation in Healthcare
Erika Rosenthal, SVP of Demand Generation for MindPath Care Centers joins us to discuss the impact of digital transformation in healthcare, how COVID could be permanently changing the way we deliver healthcare services, and what the future of p...
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Season 1
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Episode 2
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30:34
Taking The Fear Out Of Healthcare CRM Implementations
In this inaugural episode, we spoke with Darren Hearsch, principal of Siteline Consulting, about the ins and outs of implementing a CRM solution within a healthcare environment. Darren shared some great insights on why a CRM is important, what ...
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Season 1
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Episode 1
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25:23