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Traktion Talks: Healthcare & Technology
Traktion Talks is a series of conversations that put the spotlight on thought leaders and entrepreneurs across the spectrum of healthcare and technology. Each episode digs into innovative new companies and solutions that are not only improving efficiencies and the bottom line for healthcare-focused organizations, but enhancing the lives of those they may provide or influence care for.
Traktion Talks: Healthcare & Technology
How AI Is Transforming Healthcare Paid Media
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ChatGPT launched a DIY ad platform earlier this year. Google keeps pushing more automation into paid search. But healthcare, a category built on compliance and sensitivity, isn't invited to the party yet. So what should healthcare marketers be watching, and preparing for, before it arrives?
In this episode of Traktion Talks, co-founders Jon Eggleton and Ryan Woolley trade the guest chair for an internal conversation, looking ahead at how AI is poised to reshape paid media for healthcare organizations. They talk through where things stand today with AI-native ad platforms from ChatGPT and Google, when healthcare might realistically be able to participate, and what Google's AI Overviews sitting above paid results already signals for how marketers should think about keywords, intent, and where the click even goes.
Their conversation also digs into whether automated campaign types like Smart Bidding, Performance Max, and Demand Gen are tools healthcare advertisers should lean into or control they shouldn't be handing over, plus how AI-assisted ad copy and landing pages have changed the rules of the game around A/B testing. Jon and Ryan close with what healthcare marketers should have on their radar for 2027 budget planning, with all of these changes afoot.
Traktion Talks, brought to you by Traktion Partners, LLC