Traktion Talks: Healthcare & Technology
Traktion Talks is a series of conversations that puts the spotlight on thought leaders and entrepreneurs across the spectrum of healthcare and technology. Each episode digs into innovative new companies and solutions that are not only improving efficiencies and the bottom line for healthcare-focused organizations, but enhancing the lives of those they may provide or influence care for.
Traktion Talks: Healthcare & Technology
Serving The Chief Family Medical Officer: How The Cleveland Clinic Engages Patients Through Digital
Against the backdrop of a global health pandemic, the Cleveland Clinic is celebrating 100 years of providing unparalleled care to a patient community that is both global and hyperlocal. In this episode we talk with Scott Mowery, the Clinic's Senior Director of Advertising. With responsibilities for search engine marketing and analytics, Scott discusses their approach to paid media programs, how marketing integrates with patient intake, the role of media research and data, and where he sees the healthcare experience of the future evolving.
Traktion Talks, brought to you by Traktion Partners, LLC